Would you prefer to browse the web and buy it online? Or will you go to a store to make your purchase?
Let’s be honest! Since the dawn of e-commerce, assumptions have been made as to why people prefer online vs. in store shopping, and vice-versa. Despite the hype around e-commerce and online shopping, consumers still look to shop in the physical store. Why? Today’s consumers have become accustomed to doing their research to get the maximum value out of every euro they spend, and to feel secure about the purchases they are making. Greek target group tends to check the product online and then to appreciate the in-store experience. Based on surveys Greek shoppers have greater proximity to physical stores.
Although, those that use tools and insights from the web have the opportunity to close the gap between the smart online consumer and the offline retailer, and to stand out in a competitive marketplace using Smartbuy Platform and App respectively. When shoppers search for a store name or category, they expect to see a map with directions, a phone number that they can easily click-to-call, or special offers that match their location and time of day. Without a doubt, adopting Smartbuy retailers can deliver a personalized experience and relevant suggestions, increasing stores sales.